Automations · lead follow-up

Lead Follow-Up Automation That Replies While You're Still on the Job

Lead follow-up automation answers each new lead within minutes, sends a booking link, and follows up if the lead goes quiet, with no one at your business touching a keyboard. Lazer Lab builds it on the tools you already run, then hosts it, monitors it, and fixes it for a flat monthly fee.

The problem it solves is speed. A lead comes in while you're on a job, and by the time you reply they've booked someone else. Your price was fine. They never saw it, because another company answered first.

We plug into what you already use: Jobber, Gmail, Outlook, Calendly, HubSpot, Google Sheets, and most others. No new software to learn. First build live in 1-3 weeks.

Gmail

Outlook

Calendly

Google Calendar

HubSpot

Book the 20-minute call

Same day

quotes and routine replies go out on their own, while the lead is still warm

Sauna Depot, the one engagement we publish

Speed to lead, for people who work with their hands

A homeowner who needs a furnace fixed fills out your contact form, then a competitor's, then goes back to their day. The first company to reply gets the site visit, and the site visit gets the job. You can't answer first from a roof or a crawlspace.

Speed is half of it. The other half is memory. You quoted Tuesday and meant to chase it. You found the email Thursday and the job was gone. An automation doesn't rely on you remembering. The follow-up is a step in the system, and the system doesn't get busy.

New lead to booked appointment, step by step

This is the Core plan's own example build. One trigger, one finished outcome, nothing for you to touch in the middle.

01Trigger: a lead submits your website form or emails the office inbox.

02Within minutes, they get a reply that answers routine questions and includes a link to book a time (Calendly, Jobber, or Google Calendar).

03The lead lands in your CRM or a Google Sheet, tagged with where it came from.

04You get a one-line summary by Slack or text, so you know who's in the pipeline without opening your inbox.

05If they book, the appointment hits your calendar and they get a confirmation.

06If they go quiet, the automation sends the follow-up you'd have forgotten, on a schedule you approve.

07If a message is odd, angry, or outside the script, it stops and flags you instead of improvising.

08Outcome: you finish the job you were on, check your phone, and the lead is an appointment on your calendar.

What the AI does, and what stays human

The AI handles the routine: pricing questions, booking links, confirmations, follow-up nudges. Decisions with judgment in them stop at a checkpoint and wait for your sign-off. Every run is logged where you can see it, and when the AI is unsure it hands the message to a person instead of guessing in front of your customer.

That split is deliberate. You stay the voice on anything a customer would want a human for. The automation clears the requests that read the same every week, so the ones that need you get you.

Proof, from the one engagement we publish

Sauna Depot runs on this. We publish their numbers because they're the ones we can defend:

~80% of everyday requests handled automatically: customer emails, quotes, routine replies.
Same-day quotes and routine replies, sent while the lead is still warm.
Zero re-typing between apps.

What it costs

Lead follow-up is a Core plan build: $1,500 setup, then $599/mo, in CAD. That covers the build, hosting, monitoring, and fixes with no invoice when something breaks. Live in 1-3 weeks. Cancel anytime, no exit fees, and your rate is locked for the first 12 months. Commit to 12 months up front and we waive the setup fee.

Want lead follow-up plus the next bottlenecks, like quote chasing or invoicing? Growth is $2,500 setup + $1,299/mo and holds up to 4 live automations.

Run the math before you call: count the leads you answered late last month and multiply by what a job is worth to you. If one saved job covers the month, the plan pays for itself on the first lead it catches. Bring your lead flow to the call, and if automation isn't the right move for it, we'll say so. Book the 20-minute call.

Questions about this

How fast does the first reply go out?

Minutes after the lead lands, and the automation doesn't keep business hours. A form filled out Saturday at 9pm gets its reply Saturday at 9pm. At Sauna Depot, quotes and routine replies go out the same day, while the lead is still warm.

What stops the AI from saying something wrong to a lead?

Checkpoints. Routine replies go out on their own; anything the AI is unsure about stops and waits for a person instead of guessing. Every run is logged where you can see it. If a bad reply does slip through, fixing it is our job, and there's no invoice for it.

Do I need a CRM before this can work?

No. The automation plugs into what you run today: Jobber, HubSpot, Salesforce, Gmail, Outlook, Calendly, or a plain Google Sheet. Nothing to switch, nothing new to learn. If you've outgrown the spreadsheet, we also build custom CRMs, scoped as a separate project.

Most of my leads phone in. Does this still fit?

Phone and voice AI is Telvo, our sister company (telvo.ai). Lazer Lab handles leads that arrive as text: website forms, email, and everything downstream once a call is logged in your tools. On the 20-minute call we'll tell you which side of that line your lead flow sits on.

Bring the job that eats the most hours.

A 20-minute call. Nothing to prepare. If automation isn't the right move, you'll hear it on the call.

Book the 20-minute call