Automations · lead follow-up

Lead Follow-Up Automation That Replies While You're Still on the Job

Lead follow-up automation answers each new lead within minutes and sends a booking link. If the lead goes quiet, it chases them, with no one at your office touching a keyboard. Lazer Lab builds and runs AI agents and automations for service businesses on the tools you already use, then hosts, monitors and fixes what it built.

The problem it solves is speed. A lead comes in while you're on a job. You reply that evening and they've booked someone else. Your price was fine. They never saw it, because another company answered first.

We plug into what you already use: Jobber, Gmail, Outlook, Calendly, HubSpot, Google Sheets, and most others. No new software to learn. The written scope shows a launch date before we build anything.

Gmail

Outlook

Calendly

Google Calendar

HubSpot

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Speed to lead, for people who work with their hands

A homeowner who needs a furnace fixed fills out your contact form and a competitor's, then goes back to their day. The first company to reply gets the site visit, and the site visit gets the job. You can't answer first from a roof or a crawlspace.

Speed is half of it. The other half is memory: you quoted Tuesday and meant to chase it, found the email Thursday, and the job was gone. The automation sends the follow-up as a scheduled step, so it goes out whether or not you remembered.

New lead to booked appointment, step by step

A typical lead follow-up build, start to finish. One trigger and one finished outcome, with nothing for you to touch in the middle.

01Trigger: a lead submits your website form or emails the office inbox.

02Within minutes, they get a reply that answers routine questions and includes a link to book a time in Calendly, Jobber or Google Calendar.

03The lead lands in your CRM or a Google Sheet, tagged with where it came from.

04You get a one-line summary by Slack or text, so you know who's in the pipeline without opening your inbox.

05If they book, the appointment hits your calendar and they get a confirmation.

06If they go quiet, the automation sends the follow-up you'd have forgotten, on a schedule you approve.

07If a message is angry or outside the script, it stops and flags you instead of improvising.

08Outcome: you finish the job you were on, check your phone, and the lead is an appointment on your calendar.

What the AI does, and what stays human

The AI handles the routine replies: pricing questions, booking links and follow-up nudges. Anything with judgment in it stops at a checkpoint and waits for your sign-off. The agent runs under one person's permissions and sees only what that person can already see. Every run is logged where you can see it, and when the AI is unsure it hands the message to a person instead of guessing in front of your customer.

That split is deliberate. You stay the voice on anything a customer would want a human for. The automation clears the requests that read the same every week, so the ones that need you get you.

How pricing works

We quote your lead follow-up system around the channels, CRM connections, response logic, approval steps, and expected message volume. We can begin with one part of the lead flow and scope later improvements separately.

You receive a written proposal covering deliverables, timing, the build cost, and payment terms before work begins. We quote in CAD and identify any ongoing support, hosting, software, or AI usage costs, including how they will be billed. Ownership and engagement terms are agreed for your project.

Questions about this

How fast does the first reply go out?

Minutes after the lead lands, and the automation doesn't keep business hours. A form filled out Saturday at 9pm gets its reply Saturday at 9pm.

What stops the AI from saying something wrong to a lead?

We agree which replies can run automatically and which need approval. Uncertain requests are handed to a person, with logs available for review. Monitoring, issue handling, and any included fixes are defined in your support scope.

Do I need a CRM before this can work?

No. The automation plugs into what you run today, whether that is Jobber, HubSpot, Salesforce, Gmail, Outlook, Calendly or a plain Google Sheet. You switch nothing and learn nothing new. If you have outgrown the spreadsheet, we also build custom CRMs, scoped as a separate project.

Most of my leads phone in. Does this still fit?

Phone and voice AI is Telvo, our sister company (telvo.ai). Lazer Lab handles leads that arrive as text, meaning website forms and email, plus everything downstream once a call is logged in your tools. On the intro call we'll tell you which side of that line your lead flow sits on.

Bring the job that eats the most hours.

A 20-minute call. Nothing to prepare. If automation isn't the right move, you'll hear it on the call.

Book the 20-minute call